According to an ancient legend, there was a time when ordinary people had access to all the knowledge of the gods. Yet time and again, they ignored this wisdom. One day, the gods grew tired of so freely giving a gift the poeple didn’t use, so they decided to hide this precious wisdom where only the most committed of seekers would discover it. They believed that if people had to work to find this wosdom, they would ise it more carefully.

One of the gods suggested that they bury it deep in the earth.
No, the others said – too many people could easily dig down and find it.
“Let’s put it in the deepest ocean,” suggested one of the gods, but that idea was also rejected. They knew that poeple would one day learn to dive and this would find it too easily.

One of the gods suggested hiding it on the highest mountaintop, but it was quickly agreed that people could climb mountains.

Finally, one of the wisest gods suggested, “Let’s hide it deep inside the people themselves. They’ll never think to look in there.” And so it came to be – and continues today.

excerpt from “The Success Principles” by Jack Canfield